Built for In-Home Closes
Whole-home replacements close
on the in-home estimate.
$15K full-house window replacements. Single-door entry installs. Patio sliders. Storm doors. Atlas gives window and door companies a professional site built to rank on Google, and AI search, so you show up when homeowners ask ChatGPT for replacement companies in their area, plus an AI phone agent that catches every estimate request, even on weekends when homeowners are home shopping.
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Real numbers from Atlas client sites
56 gutter & roofing leads
Gutter Bandits, NJ, Mar to Oct 2026. $700 in site fees, about $12.50 a lead.
Read the case study →
27 excavation & construction leads
Mannino Excavation, NJ, Apr to Oct 2026. $600 in site fees, about $22 a lead.
Read the case study →
36 party rental leads
Battleground Party Rentals, Freehold NJ, Jun to Oct 2026. $400 in site fees, about $11 a lead.
Read the case study →
Website quote requests counted from each site's form submissions, spam and sales pitches removed. Leads, not booked jobs. Results vary by area and trade.
The windows & doors reality
Four problems window-and-door specialists keep solving, and how Atlas fixes each one.
Window and door replacement is high-ticket, slow-cycle work. Customers shop 3-5 companies. The site that builds the most trust and the phone that answers fastest win the in-home estimate, which is where the sale really happens.
01
Customers shop 3-5 companies before deciding
Window replacement is a $10-20K decision. Homeowners spend weeks researching, comparing, and asking for quotes. Generic template sites with stock photos and weak proof lose to companies showing real installs and clear pricing transparency.
Genesis builds trust-first layouts with real install galleries, brand product showcases (Andersen, Marvin, Pella, ProVia), customer reviews surfaced near CTAs, and clear “next step” framing. The site does the trust-building work before the in-home estimate.
02
Weekend estimate requests can't wait until Monday
Saturday morning at 9am, the homeowner is home and shopping. They fill out three contact forms. The window company that calls back in 30 minutes wins the in-home estimate. Voicemail loses to the next company on the list.
Orion answers calls 24/7 and texts back form-fill leads instantly. Captures product interest (windows / entry doors / patio doors / storm doors), home size, timeline, and books the in-home estimate before competitors even check Monday email.
03
Brand and product mix confuses prospects
You install Andersen, Marvin, ProVia, ThermaTru, Pella, different brands for different budgets. Most window company sites either dump every product on one page (overwhelming) or feature one brand (off-putting if customer wanted another).
Genesis builds dedicated brand and product category pages with clear positioning: vinyl vs wood, replacement vs new construction, premium vs budget tiers. Each customer finds their fit fast and your site ranks for “Andersen window installer” AND “ProVia entry door installer” AND each brand you carry.
04
“Window replacement near me” doesn't find you
Every replacement lead starts with “window replacement near me”, “entry door installer [town]”, or “[brand] dealer [city]” on Google. Without per-town pages and proper local SEO, you're invisible in markets where homeowners are actively researching $20K projects.
Genesis builds town-specific landing pages for every service area, LocalBusiness schema, and per-product SEO targeting (windows, entry doors, patio doors, storm doors). You rank in every market you serve, for every product line you carry.
Photo-first by design
Your work, front and center.
Homeowners look at the work before they call. Every Atlas site is built around your own job photos, shown big, fast-loading and labeled so Google can read them too.
Genesis for Windows & Doors
A window-and-door site built to rank for replacement searches.
Professional site built from your business name or URL, with real SEO behind it: per-city pages, network backlinks, ongoing content, and AI-search optimization. Built for $20K replacement projects, when homeowners want to see brands and quality before they call.
- Per-city landing pages built for “near me” searches
- Network backlinks and ongoing content every month, not a one-time build
- Built to be found by AI search engines: ChatGPT, Perplexity, Google AI Overviews
- Separate residential and commercial landing pages
- Photo galleries and before/after sliders for every job
- Brand pages (Andersen, Marvin, ProVia) and in-home estimate flows for high-ticket replacement work
- 97+ Lighthouse score, mobile-first, sub-3s load time
- LocalBusiness + Service + FAQPage schema baked in
From $99/mo · 1 site included · cancel anytime
premierwindowsnj.com
Windows and doors that last. Done right.
North Jersey window + door specialists · 25+ years
Window Replacement
Entry Doors
Patio Doors
Storm Doors
99/100 Lighthouse
Ranking for 12 terms
Orion for Windows & Doors
An AI agent that books in-home estimates same-day.
Sounds like a real person. Trained on your specific business. Qualifies the project: number of windows, brand preferences, timeline. Books the in-home consult. All in one call.
- Picks up every call. No voicemail, ever
- Qualifies replacement vs new construction, window count, brand preference
- Can book straight into your Google Calendar, if you want that
- Sends you a summary of every call by email and text
- Sends you a lead-scored summary email
- Handles spring/fall replacement-season volume automatically
From $50/mo · 100 min included · cancel anytime
Live call
0:47
We need to replace 11 windows in our house. Built in the 80s.
Great. Are you looking at vinyl, fiberglass, or wood? And do you have a brand in mind: Andersen, Marvin, or open?
Probably vinyl or fiberglass. Open on brand.
Perfect. We can do an in-home consultation with samples. Does Saturday morning work?
Hot lead · 9/10 · 11-window replacement · Consult booked · SMS confirmation sent
Studio for Windows & Doors
1.5M+views generated
240+reels delivered
40+trades
AI install videos that close full-home window replacements.
Send us photos of the existing windows or doors and the install spec. Same day, we send back a photoreal AI video of the finished install, the visual that turns a $25K window-replacement proposal into a signed contract.
- Photoreal install reveals: full-home window replacements, entry doors, sliders
- Branded for your company logo + colors
- Same-day turnaround per install proposal
- Use in proposals, on social, in homeowner walkthroughs
- Pay per clip ($199 single video) or subscriptions from $299/mo
From $199/video · subscriptions from $299/mo · pipeline-built, not corner-cut
Window-and-door pricing. Per-quote economics.
One replacement project pays for two years of Orion. The math is not close. See every tier.
Website
Genesis
$99/mo
Brand pages, replacement + new construction, town-level SEO.
Bundle · Save $49/mo
Genesis Pro + Orion Pro
$299/mo
Site, branded window/door proposals with brand-comparison pricing, plus Orion on your line. The full stack.
Phone Agent
Orion Starter
$50/mo
Catches the spring replacement rush and the fall storm-door inquiries. 100 min included.
Project Visualizations
Studio
$199/video
Branded videos of your finished jobs, made from your photos. Single video $199, or subscriptions from $299/mo.
Case Study
A Central NJ window-and-door business went from no online presence to consistent estimate bookings in weeks.
Same customer profile as a small window-and-door crew: high-ticket demand, brand-conscious buyers, town-level service. The Gutter Bandits case study walks through the rankings, the build decisions, and what Tristan said about the change.
Read next
How interactive proposals turned a $3,044 quote into $4,233.
Window and door customers compare options across multiple companies. When the proposal lets them configure their own scope and price, and signs in three clicks, the close rate goes up and the ticket size grows too. Read the post.
Window & door contractor questions, answered.
Yes. Genesis builds separate service pages for each product line: vinyl replacement windows, fiberglass and entry doors, patio sliders, storm doors, and energy-efficient upgrades all Google differently and convert on different proof points. Each gets its own SEO, copy, and CTAs.
Yes. Orion qualifies the call up front: number of windows, replacement vs new construction, timeline, and whether financing matters. It captures the project size and books in-home estimates directly into your calendar so you arrive with the context to actually close.
Renewal by Andersen and Window World spend millions on TV and digital. Genesis builds you a credible, photo-rich local site that converts homeowners who want to support a local business. Orion catches the calls that go to voicemail at 6pm, when most window decisions actually happen, without the cost of a call center.
Yes. Genesis uses photo-first layouts with high-resolution galleries, before/after sliders, and mobile-optimized rendering. Window and door work is detail-driven: clean trim work, proper flashing, energy-efficient upgrades all show off properly instead of being buried in a generic gallery.
The preview builds in minutes from your business name or existing URL. Full deployment with your domain is typically same-day to live within 24 hours, depending on photos and branding review. Orion setup is a single quick conversation.
Everything is month-to-month with no contracts and no setup fees. No long-term commitment needed. Genesis is $99/mo (Pro tier $149/mo), Orion Starter is $50/mo (Orion Pro $199/mo), and the Genesis Pro + Orion Pro bundle is $299/mo (save $49/mo).
Ready before peak replacement season?
Genesis builds a preview of your window and door site in minutes from your existing URL. Orion will answer a live test call trained on your business. Free to try, no card required, and both ready before homeowners start their summer replacement projects.