Built for Electrical
Websites and phone agents
built for electricians.
EV charger installs growing 40% year over year. Panel upgrades that require real quotes. Generator service calls that can’t wait. Atlas gives electrical contractors a site that ranks for the services actually moving the market and an AI phone agent that captures every lead, licensed and professional.
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The electrical reality
Four problems most electrical businesses still haven’t solved — and how Atlas handles each.
The electrical trade is shifting faster than most realize. EVs, solar, smart panels, heat pump installs needing service upgrades — the work is changing and the tools most electricians use to market themselves haven’t kept up.
01
License credibility is buried where nobody reads it
Your EC license number is a meaningful trust signal. On most electrical sites it’s mentioned once in the footer in 10pt grey text. Homeowners shopping higher-ticket work (panels, EV chargers, generators) actually check license lookup pages.
Genesis displays your license prominently with a verification link to your state’s lookup page. Trust signal becomes a visible credential, not a footnote.
02
EV charger install is a ranking goldmine you’re missing
“EV charger installation [city]” searches are growing faster than almost any electrical query. Most competitors still lump this under “services” and don’t even mention Tesla Wall Connector, ChargePoint, or permit handling by name.
Genesis builds a dedicated EV page with brand-specific copy, permit info, and a lead form tuned for high-intent buyers. The query volume is there; a proper page captures it.
03
Panel upgrade quotes deserve a real proposal
A 200-amp panel upgrade is a $3,000 to $6,000 job. Sending a number in a text message or a handshake verbal is leaving margin on the table. A real branded proposal with good-better-best options closes more and lets you charge more.
Genesis Pro includes a full proposal system with tiered pricing, e-signature, and branded PDFs. The same tool electricians pay $329/mo for in Housecall Pro, included in the $149 Genesis Pro tier.
04
Sparking, burning smell, no power — these calls can’t wait
Real electrical emergencies (smoke, sparking, burning smell) need an immediate response for safety, not just revenue. Voicemail on these calls is a liability, not just a missed job.
Orion recognizes electrical emergency language and triages instantly, with built-in safety guidance for the caller (“turn off the breaker, contact the utility if you smell smoke”) while dispatching you.
Real Atlas-built work
Photos from real electrical jobs.
Sites Atlas built. Photos from the field. The kind of visual proof homeowners actually look at before they call.
Genesis for Electricians
An electrical website built for where the work is going.
Individual pages for every service — EV chargers, panel upgrades, generators, smart home, service calls — each one tuned for the exact search queries customers actually type. Licensed, credentialed, properly structured.
- Dedicated EV charger install page with brand-specific copy
- Panel upgrade and generator install landing pages
- License number with state verification link
- Separate residential and commercial tracks
- Smart home and low-voltage service coverage
- LocalBusiness + Service + FAQPage schema automatic
From $99/mo · 1 site included · cancel anytime
voltageelectricnj.com
Licensed. Insured. Doing the new work.
Central NJ · NJ EC# 34EB01234567 · EV & panel specialists
EV Charger Install
Panel Upgrades
Whole-home Generators
Smart Home
99/100 Lighthouse
Ranking for 16 terms
Orion for Electricians
An AI phone agent that qualifies the EV lead in 90 seconds.
Knows your services, your rates, your service area. Qualifies EV and panel inquiries on the call (make, model, current panel amperage), triages emergencies, books straightforward service work direct to calendar.
- Answers every call, professionally, 24/7
- Qualifies EV charger inquiries (car brand, panel capacity, timeline)
- Routes commercial vs residential automatically
- Flags emergency calls (sparking, smoke) for immediate dispatch
- Books routine service work into Google Calendar on the call
- Sends you a lead-scored summary email after every call
From $50/mo · 100 min included · cancel anytime
Live call
1:24
Hi, I just got a Tesla and I need an EV charger installed.
Great, congrats on the new car. Do you know what amperage service you have? It would say 100 or 200 on your main panel.
200 amp, panel’s from 2019.
Perfect — that’ll support the Tesla Wall Connector without an upgrade. Can we come measure the run next Tuesday morning?
Qualified lead · 9/10 · EV install · Est. $1,800 · Booked for site visit
Electrician pricing that pencils out.
A single EV install booked through the system covers half a year of Atlas. A panel upgrade covers a full year. Compare all tiers here.
Website
Genesis
$99/mo
EV, panel, generator pages. License verification. Residential + commercial.
Bundle · Save $49/mo
Genesis Pro + Orion Pro
$299/mo
Site, branded proposals for panels and EV jobs, plus Orion answering every call. Replaces Housecall Pro at a third of the price.
Phone Agent
Orion Starter
$50/mo
Qualifies EV and panel leads while you’re on a job. 100 min included.
Project Visualizations
Studio
$125/clip
Photoreal AI before/after videos that close on the spot. Pay per clip or $399/mo unlimited.
Read next
The $3,000 contractor website is leaving margin on the table.
Most electricians either overpay an agency or stay stuck on a DIY template that doesn’t rank. We ran the three-year math on every path. See what each one actually costs.
Electrician questions, answered.
Yes. Genesis puts your EC license number prominently in the footer and about page, with a link to your state’s license lookup page for verification. Homeowners checking credentials find proof instantly, which is a meaningful trust signal for higher-ticket work.
Yes, and it’s one of the highest-impact pages for modern electrical businesses. EV charger install queries are growing fast and most competitors still bury this service in a general list. Genesis creates a dedicated page with brand-specific info (Tesla, ChargePoint, Enphase), permit guidance, and a lead form tuned for EV inquiries.
Yes. Orion recognizes the language of each market — residential callers talk about receptacles, lights, and service calls; commercial callers mention square footage, tenant fit-outs, and service upgrades. Calls route to the right path automatically, and you get a tagged lead summary either way.
These are higher-ticket jobs that benefit from a real estimate process. Genesis Pro includes branded PDF proposals with good-better-best pricing, e-signature, and tiered options — so a 200-amp panel upgrade or a Generac install gets a proper quote, not a text message with a number.
Orion is trained to recognize real electrical emergencies (smoke, sparking, burning smell, no power) and flag them for immediate dispatch. For code-compliance concerns or suspected hazards, the agent also knows when to advise the caller to contact the utility or fire department first — which protects them and your liability.
Month-to-month billing, no contracts. Genesis is $99/mo standalone. Orion Starter at $50/mo covers 100 call minutes. The full bundle — Genesis Pro plus Orion Pro — runs $299/mo (save $49/mo) and pays for itself with a single panel upgrade or EV install booked through the system.
Capture the EV and panel work while it’s growing.
Genesis builds a preview of your electrical site in minutes, including dedicated pages for EV install and panel upgrades. Orion answers a live test call qualifying leads in real time. Both free, no card, both ready before your next high-ticket inquiry comes in.