We do everything. You send photos.

The honest split: who does what.

Most marketing services for contractors fall into one of two broken models. Either they sell you software you have to configure yourself (Wix, Squarespace, GoDaddy), or they sell you a $3,000/month agency package locked into a 12-month contract (Hook Agency, Blue Corona, Scorpion).

Atlas is a third thing. We do the agency work using AI infrastructure, which means we can deliver the same outcomes for 1/30th the price with no contract. Here's exactly what that looks like.

The full workflow, week by week.

Week 1: Onboarding (15 minutes of your time, total)

You sign up. We send you a short intake — business name, trades, service area, hours, license number, anything you want to highlight, and a few job photos if you have them. Most contractors finish this in 10-15 minutes.

Week 1-2: We build your site

Our team and AI infrastructure get to work. We build the homepage, every service page, per-city landing pages for every town you serve, an about page, and a contact form. We write all the copy. We install schema markup. We optimize for both Google and AI search engines (ChatGPT, Perplexity, Claude). We claim and optimize your Google Business Profile.

Week 1-2: We set up Orion

If you bought Orion, we provision a number, train the voice agent on your specific business, configure the call flow with trade-specific qualifying questions, and connect it to your calendar. Orion sounds like a real person and starts answering calls within days of signup.

Week 2: You review the draft

We send you the draft site for review. You request any changes — services to add, copy to adjust, photos to swap. We make the changes free, no limit. Most contractors are happy after 1-2 rounds of revisions.

Week 2-3: Site goes live

We ship it. The domain points to the new site. SSL is configured. Google Search Console is set up. Sitemap is submitted. Indexing begins.

Ongoing: We keep building

Once the site is live, we don't stop. Every month we publish new blog content (project recaps from the photos you send, seasonal posts, FAQ articles), update your Google Business Profile with fresh posts and photos, build backlinks, and refine your rankings. Orion keeps answering calls 24/7. You see results compound month over month.

What you get, in plain language.

What this is not.

Atlas is not a website builder. If you want to build your own site, use Wix or Squarespace. We build sites for contractors who don't have time to.

Atlas is not a CRM. If you need scheduling, dispatch, and invoicing, use Housecall Pro, Jobber, or ServiceTitan. Many of our customers use a CRM alongside Atlas — we handle marketing, they handle operations.

Atlas is not a $3,000/month agency. Hook Agency, Blue Corona, and Scorpion deliver similar done-for-you services but charge 10-30x more and lock you into 6-12 month contracts. Same outcomes, very different economics.

Atlas is not a freelancer. A freelance designer charges $2,000-$5,000 once and then leaves you on your own. Atlas is an ongoing partner — the website is just the beginning.

Why this works.

Three years ago, this business model wasn't possible. Building a great contractor website, writing copy, doing SEO, publishing weekly content, and answering phones 24/7 required a team of humans — and that team had to charge $2,000-5,000/month to make the math work.

AI changed the cost structure. Anthropic's Claude can write better service-page copy than most agency junior writers. Vapi can run voice agents that sound human. fal.ai can produce photoreal video in minutes. The work that used to take a 10-person agency now takes a small expert team supervising AI infrastructure.

We pass the savings to contractors. The result is a service that does what a $3,000 agency does, charges $99-299/month, and ships faster because automation doesn't sleep.

The honest caveat.

SEO is a long game. A new website doesn't rank on day one — Google needs 60-90 days minimum to crawl, index, and calibrate where your pages belong. Meaningful organic lead flow typically starts at the 6-month mark and compounds from there.

Anyone promising you "page 1 in 30 days" is lying. We're not. We tell you up front: this is a 6-12 month commitment to see real lead flow, and it works because we keep doing the work month after month while your competitors' websites sit static.

The good news: Atlas is month-to-month. If you're not seeing results at the 6-month mark, leave. You keep your domain, your content, and your data. We're confident enough in our work that we don't need to lock you in.

Ready to see what we'd build for you?

Genesis can generate a real preview website from your business URL in 60 seconds. Free, no credit card. You'll see exactly what we'd build — design, copy, structure, SEO foundations — before you decide whether to subscribe.