This is the third post in our series on what a $100 a month website actually brought in for a real client. After a gutter company and an excavation company, here's a business that works completely differently: party rentals, where everything happens on weekends and every request has a date attached.
How many leads did Battleground Party Rentals get from its website?
36 rental requests from the site's launch in mid-June through October 12, 2026. We counted them from the site's form submissions and took out duplicate notifications. When the same person came back for a different event, we counted that as a new request.
What does that cost per lead?
About $11. Four months at $100 a month, June through September, is $400, and $400 divided by 36 is $11.11. For a sense of scale, LocaliQ and WordStream's 2026 benchmarks put the average Google Ads lead across all industries at $66.69.
How did the leads build over time?
Slowly, then fast. A brand-new site doesn't rank on day one, and you can see it in the numbers:
| Month | Requests |
|---|---|
| June (launched mid-month) | 2 |
| July | 8 |
| August | 15 |
| September | 9 |
| October 1 to 12 | 2 |
August was the peak, which makes sense for backyard parties. What's more interesting is that requests kept coming after summer, for events in late September, October and November, including a grad bash in November. We covered the early part of this curve in Battleground's lead curve from June to August.
What were people asking for?
The site lists real packages with real prices, and people used them. At least 15 of the 36 requests picked a priced package: 9 chose the Backyard 40 at $165, 5 the Backyard 20 at $95 and 1 the Grad Bash 60 at $235. Another 10 wanted chairs only, 3 wanted tables, 1 wanted linens, and the rest were custom requests or not sure yet. Events ranged from 12 guests to about 150.
Publishing prices is the part most rental companies skip, and it's the part that made these requests easy to act on. Someone who picks the $165 package with a date and a guest count is a lot closer to booking than someone who writes "how much?" We wrote about that in publish your prices.
Where were the requests from?
All over the area around Freehold: Freehold itself, Manalapan, Marlboro, Morganville, Howell, Colts Neck, Neptune, Millstone, Monroe, Milltown, Oceanport, Middletown and Jackson. That's what a site with real local content does. It shows up for "party rentals" searches across the towns a business actually serves, not just the one where it's based.
What's the catch?
Same as always. These are requests, not bookings, and Battleground knows how many turned into paid events better than we do. Party rentals are seasonal, so four months that include August will look better than four months over the winter. And this is one small local business in one part of New Jersey. But for $400, 36 people asked a brand-new rental company for a quote on a specific date, and about 4 in 10 had already picked a package.
Does a $100 a month website make sense for an event or rental business?
If your bookings are worth more than $100 each, it only has to bring in a handful to pay for itself. What helped here: a clear list of packages with prices, a request form that asks for the date, town and guest count up front, and pages that mention the towns you serve. The bigger case is in why not spend $100 a month on a website that brings in leads.
Sources
- Battleground Party Rentals lead count: form submissions for battlegroundpartyrentals.com, June 18 to October 12, 2026, with duplicate notifications removed.
- LocaliQ, Search Advertising Benchmarks for Every Industry (2026 data, last updated June 1, 2026)
