Built for Roofing

Websites and phone agents
built for roofing companies.

Seasonal lead spikes. Storm work on tight timelines. Insurance-claim callbacks that can't wait. Atlas gives roofers a professional site that ranks on Google and AI search — so you show up when homeowners ask ChatGPT for roofers in your area — plus an AI phone agent that catches every call, even the ones at 6am after a hailstorm.

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The roofing reality

Four problems every roofing company deals with — and how Atlas fixes each one.

Roofing isn't like other trades. Weather drives demand, timing is everything, and the job site is 20 feet off the ground. Your website and phone system have to work around that, not against it.

01
Seasonal lead spikes overwhelm the phone
One hailstorm brings more calls in a week than your last three months combined. You can't hire a receptionist for one busy week — but you can't afford to miss those leads either.
Orion picks up every call, qualifies the lead, and books your calendar — with zero hiring needed. Handles storm-week volume without breaking a sweat.
02
Insurance-claim calls need instant response
Homeowners filing insurance claims have a narrow decision window. The roofer who answers at 8am Saturday wins the job. Voicemail loses it to the next contractor on the list.
Orion answers 24/7 and can qualify insurance vs cash jobs on the call. You get hot leads in your inbox before your competitors even check theirs.
03
Generic templates bury your best work
Roofing is visual. Before/afters, shingle options, fleet shots, crew photos — all of it drives the sale. Most template sites hide this stuff behind a clunky “portfolio” page nobody clicks.
Genesis builds photo-first layouts with proper galleries and before/after sliders. Your work is front and center, where it converts.
04
“Near me” searches don't find you
Every roofing lead starts with “roofer near me” on Google. Without local SEO, service-area pages, and proper schema, you're invisible — and the guy who bought a SEO package five years ago is getting your calls.
Genesis builds town-specific landing pages, LocalBusiness schema, and proper on-page SEO automatically. You show up where customers are already looking.
Real Atlas-built work

Photos from real roofing jobs.

Sites Atlas built. Photos from the field. The kind of visual proof homeowners actually look at before they call.

Finished architectural shingle roof replacement on a NJ farmhouse residence
Architectural shingle roof replacement, residential.
Licensed NJ roofer installing architectural shingles on residential roof
Crew installing architectural shingles on a residential roof.
Close-up of roofer hands installing architectural shingle with nail gun
Detail shot — hand-driven shingle installation, NJ residence.
Genesis for Roofers

A roofing website that actually gets you found.

Professional site built from your business name or URL, with real SEO behind it — per-city pages, backlinks, ongoing content, and AI-search optimization. Ranked on Google, ChatGPT, and Perplexity. Photo-heavy by default — because roofing sells on visuals.

  • Per-city landing pages that rank for “near me” searches
  • Backlinks and ongoing content — full-service SEO, not a one-time build
  • Built to be found by AI search engines — ChatGPT, Perplexity, Google AI Overviews
  • Separate residential and commercial landing pages
  • Photo galleries and before/after sliders for every job
  • Insurance/storm-claim pages that capture high-intent leads
  • 97+ Lighthouse score, mobile-first, sub-3s load time
  • LocalBusiness + Service + FAQPage schema baked in
Explore Genesis
From $99/mo · 1 site included · cancel anytime
gutterbanditsllc.com
Roofing that holds up. Every time.
Monmouth County's trusted residential & commercial roofer · 15+ years
Residential Roofing
Commercial Flat Roof
Storm & Insurance
Gutter Install
99/100 Lighthouse Ranking for 12 terms
Orion for Roofers

An AI phone agent that answers every storm call.

Sounds like a real person. Trained on your specific business. Answers at 6am, 11pm, weekends, while you're on a roof. Qualifies the lead, books the estimate, texts the caller — all in one call.

  • Picks up every call — no voicemail, ever
  • Qualifies insurance vs cash, urgency, roof type
  • Books directly into your Google Calendar
  • Sends caller a text confirmation immediately
  • Sends you a lead-scored summary email
  • Handles storm-week volume spikes automatically
Hear Orion live
From $50/mo · 100 min included · cancel anytime
Live call 0:47
Hey, I've got wind damage on my roof from last night's storm.
I'm sorry to hear that. Do you have an insurance claim started yet, or are you looking at this out of pocket?
Insurance — State Farm.
Got it. I can get a certified inspector out tomorrow at 9 or 11am. Which works?
Hot lead · 9/10 · Insurance claim · Appointment booked · SMS confirmation sent
Studio for Roofers

AI before/after videos that close storm-damage jobs.

Send us a roof photo and the project plan. Same day, we send back a photoreal AI video of the finished roof — for proposals, before/after social posts, and insurance reviews. Used by Son of a Roofer, Dam Good Roofing, and Dalmatia Roofing.

  • Photoreal before/after videos — finished roof, before they pay
  • Branded for your company logo + colors
  • Same-day turnaround for tear-off, ridge cap, gutter work
  • Use in proposals, on social, in insurance documentation
  • Pay per clip ($125-$175) or unlimited at $399/mo
See Studio reels
From $125/clip · $399/mo unlimited · same-day turnaround
Son of a Roofer — Mansion reveal
17s
Son of a Roofer — Mansion reveal

Priced for roofers. Not agencies.

One insurance-claim job pays for a full year of Orion. The math is not close. See every tier.

Website
Genesis
$99/mo
Residential + commercial, storm/insurance pages, town-level SEO.
Bundle · Save $49/mo
Genesis Pro + Orion Pro
$299/mo
Site, branded roofing proposals with good-better-best pricing, plus Orion on your line. The full stack.
Phone Agent
Orion Starter
$50/mo
Catches the 6am storm calls and the Saturday insurance inquiries. 100 min included.
Project Visualizations
Studio
$125/clip
Photoreal AI before/after videos that close on the spot. Pay per clip or $399/mo unlimited.
Start with Genesis Compare all plans
Case Study
A Central NJ exterior-work business went from dead GoDaddy page to Google rankings in weeks.
Same customer profile as a small roofing crew: visual trade, storm-driven demand, town-level service area. The Gutter Bandits case study walks through the rankings, the build decisions, and what Tristan said about the change.
Read case study

Roofer questions, answered.

Yes — and Genesis builds both. Residential and commercial customers Google differently, have different budgets, and need different proof points. Genesis creates separate service pages with their own SEO, copy, and CTAs so each market converts on its own terms.
Yes. Orion is trained on your specific business including insurance workflows. It can qualify insurance vs cash jobs, capture policy details, flag urgent claims for immediate callback, and book estimate appointments directly into your calendar.
Genesis builds location-specific landing pages for every town or zip you target, with proper local SEO and schema. When a storm hits a new market, you can deploy targeted pages in days. Orion handles the inbound spike automatically — no hiring scramble.
Yes. Genesis uses photo-first layouts with high-resolution galleries, before/after sliders, and mobile-optimized image rendering. Roofing is visual work — the site shows it off properly instead of burying photos in a clunky portfolio page.
The preview builds in minutes from your business name or existing URL. Full deployment with your domain is typically same-day to live within 24 hours, depending on photos and branding review. Orion setup is a single quick conversation.
Everything is month-to-month with no contracts and no setup fees. If the storm season ends and you want to scale down, you can. Genesis is $99/mo (Pro tier $149/mo), Orion Starter is $50/mo (Orion Pro $199/mo), and the Genesis Pro + Orion Pro bundle is $299/mo (save $49/mo).

Ready before the next storm hits?

Genesis builds a preview of your roofing site in minutes from your existing URL. Orion will answer a live test call trained on your business. Free to try, no card required, and both ready before your next round of insurance leads.

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Also worth reading: The real cost of a missed call for contractors