Built for Deck Builders

Websites and phone agents
built for deck builders.

$30K-$80K composite deck builds with 6-month sales cycles. Trex and TimberTech partner programs. Pergola and outdoor kitchen add-ons. Atlas gives deck builders a professional site that ranks on Google and AI search — so you show up when homeowners ask ChatGPT for deck builders in their area — plus an AI phone agent that catches every estimate request, even on weekends when buyers are home shopping.

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The deck builder reality

Four problems every deck builder deals with — and how Atlas fixes each one.

Decks are high-ticket projects with long sales cycles. Customers research for weeks, compare 3-5 builders, and want to see real installs before they commit $30K-$80K. Your website is doing trust-building work for months before the customer ever calls.

01
Customers research for weeks before calling
A new composite deck is a $40K+ decision. Homeowners spend months on Pinterest, Houzz, and your portfolio page comparing builders. Generic template sites with stock photos and a thin gallery lose to builders showing real installs, real materials, and real pricing context.
Genesis builds trust-first layouts with real install galleries, dedicated material pages (Trex, TimberTech, AZEK, pressure-treated), customer reviews surfaced near CTAs, and clear next-step framing. The site does the trust-building work for months before the call comes in.
02
Material decisions confuse prospects
Composite vs PT lumber is a $15K-$25K decision. Trex Transcend vs Enhance vs Select is another tier. Most deck builder sites dump all materials on one page or feature only one brand. Customers feel pushed and bounce to a competitor.
Genesis builds dedicated brand and material pages with clear positioning — Trex tier-by-tier, TimberTech vs AZEK, composite vs PT lumber, with photos and pricing context for each. Customers self-qualify before the estimate visit.
03
Add-on services need their own funnel
Pergolas, outdoor kitchens, lighting packages, screen rooms. Most deck builder sites mention these in passing and miss the cross-sell. Customers searching “pergola builder” or “outdoor kitchen builder” never find you.
Genesis builds dedicated pages for every add-on service: pergolas, screen rooms, outdoor kitchens, deck lighting. Each has its own SEO targeting and photo gallery, capturing customers who Google those services specifically.
04
“Deck builder near me” doesn't find you
Every deck lead starts with “deck builder near me”, “composite deck contractor [town]”, or “Trex installer [city]”. Without per-town pages and proper local SEO, you're invisible in markets where homeowners are actively researching $40K+ projects.
Genesis builds town-specific landing pages for every service area, LocalBusiness schema, and per-material SEO. You rank in every market you serve, for every brand and material you install.
Real Atlas-built work

Photos from real decking jobs.

Sites Atlas built. Photos from the field. The kind of visual proof homeowners actually look at before they call.

Composite deck installation with hidden fasteners in Tinton Falls, NJ
Composite deck install — hidden fasteners, screw detail.
NJ deck builder installing composite decking boards on new build
Composite boards going down — Trex / TimberTech grade.
Finished multi-level composite deck with pergola in NJ backyard
Multi-level deck + pergola — full outdoor-living build.
Genesis for Deck Builders

A deck-builder website that actually gets you found.

Professional site built from your business name or URL, with real SEO behind it — per-city pages, backlinks, ongoing content, and AI-search optimization. Ranked on Google, ChatGPT, and Perplexity. Built for $30K-$80K composite buyers researching brands before they call.

  • Per-city landing pages that rank for “near me” searches
  • Backlinks and ongoing content — full-service SEO, not a one-time build
  • Built to be found by AI search engines — ChatGPT, Perplexity, Google AI Overviews
  • Separate residential and commercial landing pages
  • Photo galleries and before/after sliders for every job
  • Brand-comparison pages (Trex, TimberTech) and outdoor-living showcases for high-ticket buyers
  • 97+ Lighthouse score, mobile-first, sub-3s load time
  • LocalBusiness + Service + FAQPage schema baked in
Explore Genesis
From $99/mo · 1 site included · cancel anytime
shoredeckbuilders.com
Decks that last decades. Built right.
Monmouth + Ocean County deck builders · composite + pressure-treated
Composite Deck
Pressure-Treated
Pergolas
Outdoor Kitchens
99/100 Lighthouse Ranking for 12 terms
Orion for Deck Builders

An AI phone agent that books every deck consultation.

Sounds like a real person. Trained on your specific business. Qualifies the project — square footage, material, add-ons. Books the in-home design consult. All in one call.

  • Picks up every call — no voicemail, ever
  • Qualifies composite vs PT, square footage, add-ons (pergola, kitchen)
  • Books directly into your Google Calendar
  • Sends caller a text confirmation immediately
  • Sends you a lead-scored summary email
  • Handles spring/early-summer build-season volume automatically
Hear Orion live
From $50/mo · 100 min included · cancel anytime
Live call 0:47
I want to put in a Trex deck — maybe 16x24, with a pergola.
Great project. Are you replacing an existing deck or doing a new build, and which Trex line — Enhance, Select, or Transcend?
New build. Probably Transcend.
Perfect. That's our highest-end build. We can do an in-home design consult — Saturday morning work?
Hot lead · 9/10 · 16x24 Trex deck + pergola · Consult booked · SMS sent
Studio for Decks

AI build-progress videos that close $50K deck deals.

Send us the design plan + a photo of the existing yard. Same day, we send back a photoreal AI video of the finished deck — the visual that turns $50K hesitation into a signed contract. Used by JLM Construction.

  • Photoreal pre-build visualizations — Trex, TimberTech, ipe
  • Branded for your company logo + colors
  • Same-day turnaround per design proposal
  • High-ticket deck buyers say yes when they SEE the result
  • Pay per clip ($125-$175) or unlimited at $399/mo
See Studio reels
From $125/clip · $399/mo unlimited · same-day turnaround
JLM Construction — Composite deck build
22s
JLM Construction — Composite deck build

Priced for deck builders. Not agencies.

One mid-tier Trex deck pays for two years of Orion. The math is not close. See every tier.

Website
Genesis
$99/mo
Brand pages, composite + PT funnels, town-level SEO.
Bundle · Save $49/mo
Genesis Pro + Orion Pro
$299/mo
Site, branded deck proposals with brand-comparison pricing, plus Orion on your line. The full stack.
Phone Agent
Orion Starter
$50/mo
Catches the spring build-season inquiries and the weekend design calls. 100 min included.
Project Visualizations
Studio
$125/clip
Photoreal AI before/after videos that close on the spot. Pay per clip or $399/mo unlimited.
Start with Genesis Compare all plans
Case Study
A Central NJ deck builder went from generic web presence to brand-specific Google rankings in weeks.
Same customer profile as a small deck crew: high-ticket builds, brand-conscious buyers, town-level service. The Gutter Bandits case study walks through the rankings, the build decisions, and what Tristan said about the change.
Read case study

Roofer questions, answered.

Yes — Genesis creates dedicated pages for every material and brand: Trex (with tier breakdowns Transcend/Enhance/Select), TimberTech, AZEK, Fiberon, pressure-treated lumber, and any specialty (Ipe, mahogany, cedar). Customers shopping Trex search differently than customers comparing PT lumber, and the SEO reflects that.
Yes. Orion branches the conversation for high-ticket sales cycles. Captures project scope (deck size, material preference, add-ons like pergola or outdoor kitchen), budget range, timeline, and design status. Books the in-home consultation as a proper sales appointment, not a quick quote call.
Local SEO is your edge against TrexPro and TimberTech-certified national chains. Genesis builds town-specific landing pages, surfaces your local install gallery prominently, and ranks for hyper-local searches the nationals struggle with. Atlas Local manages your Google Business Profile so review velocity beats theirs.
Yes. Decks are visual sales — Genesis uses photo-first layouts with high-resolution galleries organized by deck style (composite vs wood, single-level vs multi-tier, with-pergola, etc.), before/after sliders for deck replacements, and mobile-optimized rendering. Your portfolio is the sale.
The preview builds in minutes from your business name or existing URL. Full deployment with your domain is typically same-day to live within 24 hours, depending on photos and branding review. Orion setup is a single quick conversation.

Ready before deck season?

Genesis builds a preview of your deck builder site in minutes from your existing URL. Orion will answer a live test call trained on your business. Free to try, no card required, and both ready before homeowners start their summer outdoor living projects.

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Also worth reading: The real cost of a missed call for contractors