Built for HVAC

Websites and phone agents
built for HVAC contractors.

No-heat calls at 11pm. No-AC emergencies during a July heatwave. Maintenance contracts that need real upsell pages. Commercial and residential on the same site. Atlas gives HVAC contractors a site that ranks on Google and AI search — so you show up when homeowners ask ChatGPT for HVAC in your area — plus an AI phone agent that catches every call, including the one at 3am.

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The HVAC reality

Four problems every HVAC business deals with — and how Atlas fixes each one.

HVAC isn't a 9-to-5 business. Demand spikes with the weather, emergencies can't wait, maintenance contracts are the revenue backbone, and commercial and residential customers want completely different things. Your website and phones have to handle all of it.

01
Emergency calls at 3am can’t wait until morning
No heat in February at 11pm. No AC in July at 2am. Every minute the homeowner waits, they’re calling the next HVAC company on their list. Voicemail loses that job every time.
Orion answers 24/7, triages urgency on the call, and flags true emergencies for immediate callback. You sleep, it catches the $800 emergency.
02
Seasonal demand spikes overwhelm the phone
First heatwave brings 5x the call volume. You can’t hire a seasonal receptionist for one hot week. You also can’t answer 80 calls while your techs are in the field doing installs.
Orion scales automatically — 20 calls a day or 200, same system. No hiring, no training, no dropped leads during peak season.
03
Maintenance contracts need real upsell pages
Annual maintenance plans are the revenue backbone of a good HVAC business. Most template sites have one line about them buried on a services page. That’s leaving money on the table.
Genesis builds dedicated maintenance plan pages with comparison tables, seasonal reminders, and enrollment forms — turning every service call into a potential contract.
04
Commercial and residential are two different websites
Residential customers want fast response, clean uniforms, and five-star reviews. Commercial customers want project capability, insurance credentials, and proof you’ve done a 20-ton rooftop before. One site, two completely different conversion paths.
Genesis builds separate landing pages with their own SEO, copy, and credentials — so each market converts on its own terms without compromising the other.
Real Atlas-built work

Photos from real hvac jobs.

Sites Atlas built. Photos from the field. The kind of visual proof homeowners actually look at before they call.

NJ HVAC technician installing outdoor AC condenser unit
AC condenser install — same-day service, residential.
HVAC technician reading refrigerant pressure on manifold gauge during service call
Refrigerant pressure reading during seasonal maintenance.
Comfortable home interior with smart thermostat installed by NJ HVAC technician
Smart thermostat install — comfort, year-round.
Genesis for HVAC

An HVAC website that works like your best tech.

Professional site built from your business name or URL, with real SEO behind it — per-city pages, backlinks, ongoing content, and AI-search optimization. Ranked on Google, ChatGPT, and Perplexity. Separate residential and commercial tracks, maintenance plan enrollment, manufacturer certifications properly displayed.

  • Per-city landing pages that rank for “near me” searches
  • Backlinks and ongoing content — full-service SEO, not a one-time build
  • Built to be found by AI search engines — ChatGPT, Perplexity, Google AI Overviews
  • Separate residential and commercial landing pages
  • Dedicated maintenance plan pages with comparison tables
  • Certification display for Carrier, Trane, Lennox, and more
  • Emergency service pages optimized for urgent queries
  • 97+ Lighthouse score, mobile-first, sub-3s load time
Explore Genesis
From $99/mo · 1 site included · cancel anytime
pinelandhvac.com
Heat when it’s cold. Cool when it’s hot.
24/7 HVAC service · Monmouth & Middlesex Counties · Carrier Factory Authorized
Emergency Service
Maintenance Plans
AC Installation
Furnace Repair
98/100 Lighthouse Ranking for 18 terms
Orion for HVAC

An AI phone agent that catches every 3am emergency call.

Sounds like a real person. Trained on your specific business. Triages emergencies, qualifies leads, books service calls, sends the caller a text confirmation — all in under a minute.

  • Answers every call — 3am, weekends, heatwaves
  • Triages emergency vs routine on the call
  • Flags no-heat or no-AC situations for immediate callback
  • Books directly into your Google Calendar
  • Sends caller a text confirmation immediately
  • Handles seasonal volume spikes automatically
Hear Orion live
From $50/mo · 100 min included · cancel anytime
Emergency call 0:38
My heat’s out and it’s 18 degrees outside. My kids are freezing.
I’m so sorry. I’m flagging this as an emergency right now. What’s your address?
342 Elm St, Freehold.
A tech can be there in about 45 minutes. I’m notifying the on-call team now.
Emergency · 10/10 · On-call tech dispatched · Owner notified via SMS
Studio for HVAC

AI install-reveal videos for $20K system upgrades.

Send us the install plan and basement/utility room photos. Same day, we send back a photoreal AI video of the finished install — the social-ready proof that gets you booked solid. Used by Resilience Air.

  • Photoreal install reveals — furnaces, AC, heat pumps
  • Branded for your company logo + colors
  • Same-day turnaround per install proposal
  • Use for high-ticket residential and commercial pitches
  • Pay per clip ($125-$175) or unlimited at $399/mo
See Studio reels
From $125/clip · $399/mo unlimited · same-day turnaround
Resilience Air — HVAC install reveal
30s
Resilience Air — HVAC install reveal

HVAC pricing that pays for itself.

A single captured no-heat call covers a month of Orion. A new maintenance-plan enrollment covers a year. Every tier, itemized.

Website
Genesis
$99/mo
Residential + commercial tracks, maintenance plan pages, emergency service SEO.
Bundle · Save $49/mo
Genesis Pro + Orion Pro
$299/mo
Site, branded install/replacement proposals, and Orion triaging your line 24/7. Everything in one bundle.
Phone Agent
Orion Starter
$50/mo
Handles the 3am no-heat call and the heatwave volume spike. 100 min included.
Project Visualizations
Studio
$125/clip
Photoreal AI before/after videos that close on the spot. Pay per clip or $399/mo unlimited.
Start with Genesis Compare all plans
The math
A typical HVAC shop loses $74,400 a year to missed calls.
That number comes from real close-rate and job-value data for HVAC — and it’s probably understating what heatwave and cold-snap spikes actually cost. Run the numbers on your own shop.
Read the math

HVAC questions, answered.

Yes. Orion is trained on your emergency vs routine service workflows. It recognizes urgency keywords, triages the call accordingly, and can notify you immediately via SMS for emergency situations while routine calls flow into normal scheduling.
Yes. Genesis builds dedicated maintenance plan pages with plan comparison tables, seasonal reminders, and lead capture forms tuned for contract enrollment. It’s a natural upsell path for every visitor who landed on your site for a service call.
Yes. Genesis includes a branded certifications section with logos properly displayed and linked, plus certification schema so Google understands your credentials. Brand partnerships are a trust signal — the site shows them off correctly instead of burying them in an about page.
Separate landing pages for each market with their own copy, proof points, and CTAs. Residential customers need fast response and trust; commercial customers need credentials and project capability. Genesis builds both tracks with proper SEO for each.
Yes, and this is one of the strongest fits. Heatwaves and cold snaps drive 3-5x call volume with no warning. Orion handles 100 or 500 calls the same day it normally handles 20 — no hiring scramble, no missed emergency leads.
No contracts ever. Every Atlas product is billed monthly and cancellable whenever you want — if a slow shoulder season hits and you want to pause, you can. Genesis is $99/mo (Pro tier $149/mo), Orion Starter is $50/mo (Orion Pro $199/mo), and the Genesis Pro + Orion Pro bundle is $299/mo (save $49/mo).

Stop losing no-heat calls tonight.

Paste your existing HVAC site URL and Genesis will rebuild it in minutes. Describe your service area and Orion will answer a live test call trained on your business. Both free, no card, both ready before the next cold snap.

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Also worth reading: What a $3,000 contractor website actually gets you