Built for Excavation
Websites and phone agents
built for excavation contractors.
Site prep estimates with $50K-$500K scopes. Foundation work that ties up equipment for weeks. Septic, drainage, demolition, hauling. Atlas gives excavation contractors a professional site that ranks on Google and AI search — the same playbook Mannino Excavation used to get a #1 Map Pack ranking — plus an AI phone agent that catches every GC, builder, and homeowner call while you're operating the machine.
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The excavation reality
Four problems every excavation contractor deals with — and how Atlas fixes each one.
Excavation isn't like other trades. The work is high-ticket, the equipment is expensive, and the buyer is often a GC or developer who needs answers fast. Your website and phone system need to project that scale of operation.
01
GC and builder leads need fast response
A general contractor calling for site prep on a 12-lot subdivision needs a number on a bid sheet by Friday. The excavation company that responds in 2 hours wins the contract. Voicemail loses six-figure work.
Orion answers 24/7, qualifies the project (residential, commercial, subdivision, scope), captures GC contact and timeline, and texts you the lead with full notes. You get the bid request before competitors check their voicemail.
02
Service mix is wide and confuses prospects
Site prep, foundations, septic, drainage, demolition, land clearing, hauling, grading. Most excavation sites lump all of this on one services page and lose specific buyers (homeowners shopping septic don't want a developer-focused page).
Genesis builds dedicated service pages for each offering — site prep, foundation work, septic, drainage, demolition, land clearing. Each one has its own SEO, copy, and proof points so the right customer finds the right info.
03
Equipment-heavy work requires real proof
GCs and developers vetting excavation contractors want to see fleet shots, equipment specs, completed sites, and crew photos. Generic template sites with stock images lose to companies showing their actual machines and their actual work.
Genesis builds photo-first layouts with high-resolution fleet galleries, project galleries by service type (residential / commercial / subdivision), and mobile-optimized rendering. Your equipment and your finished work are the proof, and the site treats them that way.
04
“Excavation contractor near me” doesn't find you
Every excavation lead starts with “excavation near me”, “site prep [town]”, or “septic installer [county]”. Without per-town pages and proper local SEO, you're invisible in markets where developers are scoping new builds.
Genesis builds town-specific landing pages for every service area, LocalBusiness schema, and service-specific local SEO. This is exactly the playbook Mannino Excavation used to earn a #1 Map Pack ranking. You rank where developers and homeowners are searching.
Real Atlas-built work
Photos from real excavation jobs.
Sites Atlas built. Photos from the field. The kind of visual proof homeowners actually look at before they call.
Genesis for Excavation
An excavation website that actually gets you found.
Professional site built from your business name or URL, with real SEO behind it — per-city pages, backlinks, ongoing content, and AI-search optimization. Ranked on Google, ChatGPT, and Perplexity. Built for GCs and homeowners who research before they call.
- Per-city landing pages that rank for “near me” searches
- Backlinks and ongoing content — full-service SEO, not a one-time build
- Built to be found by AI search engines — ChatGPT, Perplexity, Google AI Overviews
- Separate residential and commercial landing pages
- Photo galleries and before/after sliders for every job
- Site-prep + septic + drainage pages that capture pre-permit research traffic
- 97+ Lighthouse score, mobile-first, sub-3s load time
- LocalBusiness + Service + FAQPage schema baked in
From $99/mo · 1 site included · cancel anytime
manninoexcavation.com
Site prep done right. Foundations to septic.
NJ licensed excavation · GC site prep + septic + drainage
Foundation Dig
Septic Install
Drainage
Land Clearing
99/100 Lighthouse
Ranking for 12 terms
Orion for Excavation
An AI phone agent that qualifies every site-prep call.
Sounds like a real person. Trained on your specific business. Qualifies the project — foundation dig, septic, drainage, land clearing. Books the site visit. All in one call.
- Picks up every call — no voicemail, ever
- Qualifies project type, lot size, permit/timeline status
- Books directly into your Google Calendar
- Sends caller a text confirmation immediately
- Sends you a lead-scored summary email
- Handles spring building-season volume and post-storm drainage urgent calls
From $50/mo · 100 min included · cancel anytime
Live call
0:47
I'm GC on a new house build and need foundation excavation. Lot is about 0.6 acres in Sussex.
Got it. Have soil tests been done yet, and do you have an architectural set we can review?
Soil tests done. Plans ready.
Perfect. We can do a site walk this week and quote in 48 hours. Wednesday or Thursday morning?
Hot lead · 10/10 · GC foundation dig · Site walk booked · SMS confirmation sent
Studio for Excavation
AI site-prep progress videos for GC pitches.
Send us the architectural set + site photos. Same day, we send back a photoreal AI video showing the foundation dig from start to finish — the visual GCs use in their own homeowner pitches. Used by Mannino Excavation.
- Photoreal site-prep timelapses — foundations, septic, drainage
- Branded for your company logo + colors
- Same-day turnaround per project
- Help GCs win their bids — and you become the go-to excavator
- Pay per clip ($125-$175) or unlimited at $399/mo
From $125/clip · $399/mo unlimited · same-day turnaround
Priced for excavation contractors. Not agencies.
One foundation dig pays for two years of Orion. The math is not close. See every tier.
Website
Genesis
$99/mo
GC + homeowner pages, site-prep + septic + drainage funnels, town-level SEO.
Bundle · Save $49/mo
Genesis Pro + Orion Pro
$299/mo
Site, branded site-prep estimates with phased pricing, plus Orion on your line. The full stack.
Phone Agent
Orion Starter
$50/mo
Catches the GC site-prep inquiries and the post-storm drainage calls. 100 min included.
Project Visualizations
Studio
$125/clip
Photoreal AI before/after videos that close on the spot. Pay per clip or $399/mo unlimited.
Case Study
Mannino Excavation went from invisible online to a #1 Google Map Pack ranking in weeks.
Mannino is one of Atlas's flagship excavation customers — visual trade, GC + homeowner buyers, town-level service area. The Gutter Bandits case study walks through the rankings, the build decisions, and what Tristan said about the change.
Roofer questions, answered.
Yes — Genesis creates dedicated service pages for every offering: residential excavation (foundations, septic, drainage), commercial site prep, subdivision development, demolition, land clearing, and grading. Different SEO, different copy, different proof points because a homeowner needing septic and a GC scoping a 30-acre subdivision are completely different buyers.
Yes. Orion is trained on your specific business and can branch the conversation. Commercial bid calls capture project scope, square footage, GC contact, timeline, and equipment requirements. Residential calls get the standard estimate flow. Both end up in your calendar with full notes.
Yes. Mannino Excavation in NJ used Atlas to get a #1 Google Map Pack ranking for their target service area. The full case study is on our customers page. The combination of per-town landing pages, schema markup, and Atlas Local managing their Google Business Profile drove the ranking gains.
Yes. Excavation work is heavy and visual — Genesis uses photo-first layouts with high-resolution galleries organized by project type (foundations, site prep, septic, drainage), fleet showcase pages, and mobile-optimized rendering. Your equipment and craftsmanship get the visual treatment they deserve.
The preview builds in minutes from your business name or existing URL. Full deployment with your domain is typically same-day to live within 24 hours, depending on photos and branding review. Orion setup is a single quick conversation.
Ready to rank like Mannino?
Genesis builds a preview of your excavation site in minutes from your existing URL. Orion will answer a live test call trained on your business. Free to try, no card required — the same setup Mannino used to earn their #1 Map Pack ranking.