Category · Local SEO

Local SEO for home service contractors.

How contractors actually rank in 2026: Google Business Profile, near-me queries, the Map Pack, schema markup, and the page structure that drives organic local leads.

6 posts in Local SEO

Gutter cleaning is the number one thing homeowners ask for online

Gutter cleaning was the most requested service across 104 contractor leads, Jun 16 to Sep 12, 2026: 17 requests, more than repair and install combined.

Your reviews page should not have star schema. Ours doesn’t, on purpose.

Star schema on your own reviews page earns nothing in Google and risks a manual action under the self-serving rule. Why Atlas uses plain markup instead.

Local SEO

The 7 Pages Every Contractor Website Needs (And Why Most Miss 3 of Them)

The seven core pages every contractor website needs to rank and convert in 2026. What each page should include, and why most contractors skip the three most valuable pages.

Local SEO

Contractor SEO in 2026: The Playbook That Actually Works

The current SEO playbook for home service contractors in 2026. Per-city pages, backlinks, AI search optimization, and what's changed since the old agency techniques stopped working.

Local SEO

The Complete Guide to Google Business Profile for Contractors (2026)

The definitive 2026 guide to Google Business Profile for home service contractors. How to claim, optimize, and rank in the Map Pack.

Local SEO

How Contractors Rank in Google's Map Pack in 2026

Why most contractor websites never rank in Google's Map Pack and the seven specific things that actually move the needle in 2026. Real ranking factors, no fluff.

Local SEO

How to Rank for "[Trade] Near Me" in 2026

How to rank for “[trade] near me” searches in 2026. Google Business Profile optimization, per-city pages, reviews, citations, the full tactical playbook for contractors.

Local SEO

Schema Markup for Contractor Websites: The 2026 Technical Guide

The complete technical guide to schema markup for home service contractor websites. LocalBusiness, Service, Review, FAQPage, and HowTo schema with copy-paste examples.