The summary, in one paragraph.
Scorpion is a home services marketing technology. Atlas is a done-for-you AI marketing service for home service contractors. Both build contractor websites and run SEO, but the cost structures and infrastructure are very different. Atlas is typically much cheaper, has no contracts, includes AI products (Scorpion doesn't offer like an AI phone receptionist), and is optimized for AI search engines like ChatGPT and Perplexity from day one.
Side-by-side feature comparison
| Feature | Atlas | Scorpion |
|---|---|---|
| Pricing model | $99-299/mo, no contracts | $1,500-4,000+/mo, typically 12-month contract |
| Setup time | 5-10 days | Often 60-90 days |
| Done-for-you website | Yes | Yes (on Scorpion's platform) |
| Site portability if you leave | Full export, you own everything | Site is on Scorpion's CMS |
| Per-city landing pages | Yes | Yes |
| Per-service pages | Yes | Yes |
| Schema markup | Yes — full | Typically yes |
| llms.txt for AI search | Yes | Not standard |
| AI search optimization | Core focus | Adding it |
| Google Business Profile management | Yes | Yes |
| Backlink building | Yes | Yes |
| AI phone receptionist | Yes — Orion | Not standard offering |
| AI video production | Yes — Studio | Not standard |
| Paid ads management | Not currently | Yes — separate |
| Reporting | Monthly | Monthly + Scorpion software dashboard |
| Cancel anytime | Yes | Contract-bound, early termination fees common |
| Content ownership | You keep everything | Site stays on their platform if you leave |
| Sales pressure | Self-serve signup | Heavy outbound sales |
The honest verdict
Scorpion is a serious player with serious technology, and for large multi-location HVAC, plumbing, or roofing companies they can be a good fit — their internal software handles a lot of operational reporting alongside the marketing work. The trade-off is the contract structure and the fact that the website typically lives on Scorpion's proprietary platform, which can make leaving difficult.
Atlas is the opposite philosophy. Month-to-month, low cost, you own everything, AI-native infrastructure. We're not better than Scorpion at every dimension — they have a larger team, deeper trade specialization, and offer paid ad management we currently don't. But for the typical small-to-mid contractor (under $5M revenue), the price difference is dramatic and the no-contract structure removes most of the risk.
One specific consideration: if you're already on Scorpion and want to leave, Atlas can rebuild your site fresh on infrastructure you fully own. Many of our customers have made that switch.
The decision tree
Choose Scorpion if: You have an established contractor business with the budget for premium agency pricing, you specifically need services Atlas doesn't currently offer (like managed paid ads), and you're comfortable with longer contracts.
Choose Atlas if: You want professional done-for-you marketing without the agency price, you value month-to-month flexibility, you want AI-native infrastructure including phone receptionist and video production, and you'd rather not lock into a 12-month contract before you've seen results.
How to switch
If you're currently with Scorpion and want to evaluate Atlas, the easiest path is to let Genesis build a free preview website from your current URL. You'll see exactly what we'd build for you in 60 seconds — no commitment, no credit card. Compare it side-by-side with what you're getting now.
If you decide to switch, we handle the migration. Your domain stays the same, we rebuild the site on Atlas infrastructure with proper SEO structure, set up 301 redirects from old URLs to new ones (so you don't lose existing rankings), and migrate your content. Most switches are completed within 2 weeks.