Free Interactive Tool

How much is bad marketing
actually costing you?

Adjust the sliders for your business. See in 60 seconds how much revenue you're losing to missed calls and weak SEO — and how fast Atlas pays for itself. No email required.

Your business
// Your numbers, real-time results
What's a typical completed job worth in revenue?
$
Total inbound leads (calls, form submissions, web inquiries) in an average month.
10 80 leads/mo 500
Calls during dinner, jobsites, weekends, after-hours. Most contractors miss 25-50%.
0% 35% 80%
Of calls you actually answer, what % become paying jobs?
5% 30% 80%
What you're already paying for ads, agency, lead-gen services, or website maintenance.
$
Your results
// Updates as you adjust inputs
Revenue lost / month (missed calls)
$0
Missed calls × your close rate × avg job value
Revenue lost / year
$0
12 months of missed call leakage
Recoverable with Atlas (Genesis Pro + Orion Pro)
$0
Orion answers 24/7 (90%+ pickup) + Genesis adds 30-50% organic lead lift over 6 months
Net Year-1 ROI on Atlas
0%
After paying $299/mo for the bundle, plus current marketing spend
Break-even timeline
Calculating...
When recovered revenue covers the Atlas subscription
Build my Atlas preview free
// How the math works

Honest assumptions, not marketing fluff.

This calculator uses real industry benchmarks for home service contractors. We're not interested in faking numbers to make Atlas look better — the actual delta is large enough without exaggeration. Here's exactly what we assume.

/// 01
Missed call recovery
Orion answers 24/7 with industry-standard 92-96% pickup rates measured across deployed customers. We model 90% to be conservative. The rest are voicemails Orion still captures with summary text-back to you.
/// 02
Organic lead lift
Genesis adds 30-50% organic lead volume over 6-12 months as per-city pages rank, schema markup deploys, and AI search optimization compounds. Gutter Bandits saw 2.9× traffic in 6 weeks; Mannino hit #1 Map Pack. We use 40% as the modeled lift.
/// 03
Cost basis
$299/month for the Genesis Pro + Orion Pro bundle, our most popular configuration for established contractors. We add Orion overage estimates beyond 500 minutes and exclude one-time onboarding because it's free.

What we don't model: Atlas Studio video production lifts (which can drive 2-3× more conversions on landing pages), Atlas Local GBP management impact on Map Pack rankings, or the upside from referral compounding when Orion's better customer experience generates more 5-star Google reviews. The real ROI is typically higher than what this calculator shows.

What this calculator can't tell you: Your specific market dynamics, your trade's seasonality, or your competitive landscape. For a deeper analysis, schedule a free 15-minute walkthrough — we'll pull your Google Business Profile, your existing website, and your local competitors and give you a real audit. Talk to an Atlas advisor.