Dalmatia Roofing handled a complete tear-off and reroof — the most invasive roofing job a homeowner will ever schedule, and the one where they want to feel certain about the crew. Atlas Studio turned the project documentation into a 35-second branded progress reel showing the sequence from old roof off to new roof on.
A reroof reel does two things at once: it makes the work look manageable (a homeowner who's been putting off a reroof for years sees that the timeline isn't actually that bad), and it shows the crew operating with the discipline a tear-off requires. Both move the needle on close rates.
For roofing contractors building a portfolio, the reroof video is the centerpiece. Studio makes producing one cheap and fast.
