Perry Landscaping operates in the Boston area, handling residential landscape design and install work — beyond mowing-and-blowing into the designed-outdoor-space category. The 25-second Studio reel features their crew installing a designed front yard with hardscape and planted elements integrated.
Landscape design is a higher price point than maintenance lawn care, and the buying decision is more considered. Homeowners want to see proof that the company can design — not just maintain — before they commit to a five-figure outdoor budget. Perry's reel is that proof in 25 seconds.
For landscape designers, hardscape installers, and outdoor-build trades selling beyond basic maintenance, the design-install reel is the high-ticket content piece.