M&M Painting handled a full exterior repaint — power wash, prep, primer, two-coat finish. The Studio reel runs 28 seconds and shows the transformation from the original tired exterior to the freshly painted result, with the kind of pacing that holds attention on the reveal.
Painting is a category where homeowners are often surprised by the price quote because they underestimate the prep work. A reel that shows the prep — the masking, the priming, the multi-coat sequence — can ease the price-objection conversation before the first call. The work itself becomes the proof.
If you run a painting business and you're losing quotes to lower-priced competitors, this format is the rebuttal in 28 seconds.