Cutta Squad is a landscaping operation with a strong crew-brand identity — the kind of company where the team itself is the marketing. Their Studio reel runs 26 seconds and features the crew at work across a range of jobs, leading with the brand and the people rather than any single project.
Crew-brand reels work for landscaping in a way they don't for most trades. Homeowners hiring landscapers are picturing the same crew showing up week after week — so a reel that shows the actual crew is the closest thing to a face-to-face introduction before the first call. It's a different format than a single-project reel, and it earns its place in the rotation.
For landscaping companies building a recognizable local brand, this is one of the highest-leverage video formats. The crew photos you already take during a normal work week become the input.
